BlaBlaCar stoppe ses bus longue-distance
法国共享出行平台BlaBlaCar近日宣布，将全面停止其长途巴士业务BlaBlaBus。这项决定意味着该公司将彻底退出法国、西班牙、意大利、比利时、荷兰、葡萄牙、德国、瑞士等欧洲八国的城际巴士运营市场。
BlaBlaBus业务始于2019年，由BlaBlaCar收购法国巴士公司Ouibus后整合推出，旨在扩展其地面交通服务网络。然而，尽管该服务曾覆盖欧洲多国主要城市，公司最终仍决定战略性收缩，将资源重新聚焦于核心的拼车服务平台。
公司声明指出，此次业务调整是为了更专注于“盈利性增长”，未来将全力投入发展其拼车平台及新兴的BlaBlaCar Daily通勤服务。所有已预定的巴士行程将保障运营至10月13日，后续乘客可选择退款或改乘合作巴士公司的替代班次。
此次退出反映了欧洲长途巴士市场近年面临的挑战，包括运营成本上升及后疫情时代需求波动。BlaBlaCar的决策也凸显出科技出行企业在多元化扩张后，重新聚焦核心业务的战略调整趋势。
BlaBlaCar is discontinuing its long-distance bus service in France, marking a strategic retreat from a capital-intensive segment to refocus on its core carpooling and online travel agency businesses. The service, launched in 2019, will cease operations on June 26, 2024.
The decision follows a comprehensive review, with the company concluding that the bus segment required a level of investment incompatible with its ambition to achieve profitability. BlaBlaCar will now concentrate resources on its two primary and profitable activities: its historic carpooling platform and BlaBlaCar Daily for regular commutes, alongside its online travel agency (BlaBlaCar Bus was previously integrated into this unit). The company assures that all affected customers with bookings beyond the shutdown date will be contacted for full refunds.
This move underscores a broader trend of consolidation and strategic realignment within the competitive European intercity transport market. It highlights the operational and financial challenges of running a physical fleet compared to asset-light platform models. For BlaBlaCar, shedding the bus service allows for a sharper focus on scalable, technology-driven mobility and travel services as it pursues sustainable growth.
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