Derrière « Moov’with Manutan », une autre vision de l’innovation entrepreneuriale
在初创融资市场持续放缓的背景下，一些企业开始转向另一种创业扶持模式：更偏实操、更强调区域联动，也不那么依赖传统风投逻辑。Manutan 集团正是其中之一。该集团近日启动了其创业扶持项目“Moov’with Manutan”的第六届招募申请。
这一举措反映出企业创新支持方式正在发生变化：与其单纯提供资本，不如通过更具体的运营资源、产业场景和本地化网络，帮助创业公司更快落地、验证和成长。Manutan 选择继续推进这一项目，也说明其希望在当前融资环境趋紧的情况下，以更“企业化”的方式参与创业生态建设。
As startup funding remains in a prolonged slowdown, some companies are turning to alternative forms of entrepreneurial support that are more operational, more locally rooted, and less tied to traditional venture-capital logic. That is the approach taken by Manutan, which has just opened applications for the sixth edition of its “Moov’with Manutan” program.
The initiative reflects a broader shift in how large groups can engage with innovation: not by acting primarily as investors, but by building closer, more hands-on relationships with entrepreneurs and startups. In Manutan’s case, the program is positioned as a way to support business creation and development through a framework that is both practical and territorial, rather than purely financial.
The article does not provide further details on the new edition, but the launch itself underscores Manutan’s continued commitment to this model at a time when many startups are facing tighter funding conditions and fewer conventional financing options.
Alors que le marché du financement des startups traverse une phase de ralentissement durable, certaines entreprises choisissent d’explorer d’autres formes d’accompagnement entrepreneurial, plus opérationnelles, plus territoriales et moins dépendantes des logiques classiques du capital-risque. C’est le cas du groupe Manutan, qui vient d’ouvrir l’appel à candidatures de la sixième édition de son programme « Moov’with …
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Manutan launched applications for the 6th edition of “Moov’with Manutan,” shifting startup support toward more operational, territorial, and less VC-dependent programs as startup funding slows.
Manutan — B2B logistics/supply solutions group running an entrepreneurship support program; based in France.
Monitor — could signal a broader move from VC-centric funding to corporate, regional, execution-focused incubation.