Stations de ski : une fréquentation record à l'échelle mondiale malgré un enneigement plus incertain
在格勒诺布尔（伊泽尔省）举行的Mountain Planet山地博览会上，本周二发布的第18版《国际滑雪旅游报告》为全球滑雪行业带来关键判断。尽管气候变化持续威胁、积雪不确定性日益加剧，世界各国滑雪场的到访人次仍逆势创下历史新高，展现出行业强大的适应与复苏能力。
该年度报告是山地旅游从业者密切关注的权威参考。最新数据确认，面对变暖导致的雪况波动，全球滑雪目的地通过人工造雪、四季运营及服务升级等手段有效维持并扩大了客源。报告全文未在新闻稿中披露具体数字，但其“创纪录”定性意味着2024/2025雪季的游客总量已超越此前所有年份，凸显滑雪旅游需求的根本韧性。
The 18th edition of the International Snow Tourism Report, released Tuesday at the Mountain Planet trade fair in Grenoble, reveals that global ski resorts posted record attendance despite increasingly unpredictable snowfall linked to climate change. The widely anticipated annual study underscores the resilience of the worldwide mountain tourism sector, with resort operators adapting to environmental pressures and sustaining strong visitor numbers. Further details on region-specific performance and adaptation strategies are expected to be outlined in the full report, but the headline finding signals that consumer demand for winter sports remains robust even as natural snow cover becomes less reliable.
Chaque année, le document est attendu au tournant par les professionnels de la montagne. Présenté ce mardi au Salon Mountain Planet de Grenoble (Isère), la 18e édition du rapport international du tourisme de neige confirme la résilience des stations de ski mondiales, malgré la menace toujours présente du changement climatique.
Global ski resort attendance hits record highs even as snowfall becomes more uncertain, underscoring the sector’s short-term resilience to climate change.
Monitor — Growing energy and water demands for snowmaking could spur tech investment in efficient climate adaptation solutions for mountain tourism.
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